On March 19, 2020, the second Best Brands award ceremony – an independent international award in marketing – will take place in Russia.

Best Brands is the only marketing prize that measures brands’ effectiveness and attractiveness. The brands that are commercially successful and admired by consumers will partake in several nominations.

The stand-out feature of the award is in absence of a panel of judges.

Choosing of the best brands relies both on value of brand’s commercial success on the market that is shown in sales/consumption figures and value of attractiveness of a brand according to consumers. Figures of brands and attitude towards them are analyzed by GfK – one of the biggest research institutes in the world – which guarantees openness and objectiveness of the results on each stage of the award.

At the core of pacers designation award’s analytical center researches consumers’ feedback, which they receive during representative survey and panel data analysis.

Best Brands was established in Germany in 2004 as an annual project of Serviceplan Group. Organization of the event in Russia is held by the team of Serviceplan Russia – an agency group providing a wide range of marketing services: Louder, Serviceplan Russia, Plan.Net and Mediaplus.

Best Brands 2020

Ceremony guests 2019

Christian Wolf
Christian Wolf
President of Germany – 2010-2012
Dzhin Kolesnikov
Dzhin Kolesnikov
Co-founder of the Moscow office of the University of the Singularity
Florian Haller
Florian Haller
Founder of Serviceplan Group Advertising Group and Best Brands Award

Digest Best Brands Russia 2019

Дайджест Best Brands Russia 2019