The award is organized in Russia by the representative office of the initiator of the award and the author of the Best Brands concept — the Serviceplan Group Russia
communication group, which includes the creative agency Serviceplan, the media group Mediaplus
, the digital full-cycle agency Plan.Net
, and the integrated communications agency Louder
. The general partner of the award in Russia is Gazprom Media
The global partner — research company GfK
— is responsible for representative research, including in the Russian market. Information and analytical portal Sostav.ru issues a series of special materials dedicated to the award, as a media partner. Forbes
Financial and Economic Magazine is a business media partner of the award.