Organization of the event in Russia is held by Russian office of the award’s founder-agency and author of Best Brands concept – Serviceplan Russia, which includes a Serviceplan creative agency, a Mediaplus media group, a full-service digital agency Plan.Net and an integrated communication agency Louder. The general partner of the award in Russia is “Gazprom-Media”.
The global partner – GfK research company – is responsible for representative researches, as well as on Russian market. The media partner – informational-analytical portal Sostav.ru – releases series of special materials dedicated to the award. The business-media partner of the award is the Forbes, financial-economical magazine.
AO “Gazprom-media Holding” is the leading diversified media holding in Russia and Eastern Europe, which combines assets in all media market segments: TV, radio, media, cinema production and distribution, digital platforms. The reach of “Gazprom-media” in different media areas consists of 90 million people.
GfK is the trusted source of effective data about brands, markets and consumers. In Russia GfK researches customer behavior and sales in the largest sectors: FMCG, retail, household appliances and electronics market, automotive, digital and media, telecommunications, financial services and insurance and many more.
Forbes is famous for its lists and rankings, one of the most important of which is TOP-200 richest businessmen in Russia. Audience of each Forbes issue is 1 095 100 readers. Circulation of the media in Russia is 90 000 copies.
Sostav.ru is the lead Russian informational-analytical portal about Ad market, marketing and PR. The project spans all production stages of Ad products and running of Ad campaigns.
Serviceplan Group (established in 1970) is the biggest and the most diversifies agency group in Europe managed by its founders and partners. Agency’s work is based on concept “House of Communication” – fully integrated agency model, which combines all sorts of communication disciplines and specialists under the same roof. The Group consists of 40 specialized agencies and more than 4100 colleagues in 38 cities in Europe, Asia, North and South America.Serviceplan Russia includes a Serviceplan creative agency, a Mediaplus, a full-service digital agency Plan.Net and an integrated communication agency Louder.