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Nominations

The award is based on independent studies of consumer reactions to the brand. The nominees for the award are companies that:

  • Won the trust of customers;
  • They evoked positive feedback and emotions;
  • Distinguished by an innovative approach to communication with consumers;
  • Achieved commercial success.
Best Brands combines a marketing award that determines the winners according to 2 main criteria, and a demonstration of the results of the research of the GfK Institute. Thanks to this approach, participants can see:

  • Objective results of their success in business: "Share of Market";
  • The emotional response of consumers to the brand: "Share of Soul".

Winners were selected from 300 potential candidates, the strongest of which entered the "Top 10" in each category.
BEST PRODUCT BRAND
In this nomination for participation are selected product categories covering various products of everyday and long-term demand.
BEST GROWING PRODUCT BRAND
In this nomination for participation are selected product categories covering various products of everyday and long-term demand. Brands are judged by a general indicator that takes into account the current brand attractiveness and each brand's market share growth over the last year.
BEST RUSSIAN PRODUCT BRAND
In this nomination for participation are selected food categories covering various products of everyday and long-term demand, but in the final rating is selected only for those brands that were created in Russia.
BEST FOREIGN CORPORATE BRAND OF RUSSIA
BEST RUSSIAN CORPORATE BRAND
BEST PRODUCT BRAND AMONG MILLENIALS
The new category describes the choice of millennials — the audience that sets the tone and direction for innovation in marketing, media and product development.
Winners 2020
Winners 2019
© «Best Brands Russia», 2020
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