The first award ceremony of an independent international award in marketing Best Brands has taken place in Russia on April 9, 2019, in October cinema. Best Brands is the only marketing prize that measures brands’ effectiveness based on two key criteria: commercial success and popularity among consumers. The award that is fully premised on results of complex representative research made by GfK institute.
The research, which Best Brands Russia 2019 was based on, was made by Russian GfK office. The Russian institution specializes on researching of consumer behaviors and sales in the largest sectors: FMCG, retail, digital, media, telecommunications and many more.
Starting from 2012, the award has extended its boundaries and is being held in France, Italy, Spain, UK, Belgium and Chine. In 2019, Best Brands took place in Russia for the first time. For the 15 years of Best Brands’s history the award has taken the position of one of the key events in the marketing industry. The award’s goal is to promote the guidelines of an innovative brand management, effective marketing practices and new approach to communication.