On March 19, 2020, the Best Brands award ceremony will take place on the main festival venue of Russia – October cinema. The awarding is based on independent researches of consumers’ reactions to the brand. The nominees of the awards are becoming the companies that are:
- Earned loyalty of their clients;
- Aroused their positive feedbacks and emotions;
- Distinguished themselves by an innovation approach to communication with their consumers;
- Reached commercial success.
Best Brands combines in itself the marketing award, which selects winners based on two main criteria, and demonstration of GfK institute research results. Thanks to this approach participants can find out:
- Objective results of their success in business: “Share of Market”
- Emotional reaction of consumers to the brand: “Share of Soul”.
Winners will be chosen among hundreds of potential candidates, the strongest of which will be included into the Top-10 list of winners of each category.