Nominations

Best Brands award is based on independent research of consumers’ reaction. The nominees are the brands that:

  • Earned loyalty of their consumers;
  • Recieved their positive feedback and emotions;
  • Distinguished themselves by an innovation approach in communication with their consumers;
  • Gained commercial success.

Best Brands is the marketing award, which selects winners based on independent research of GFK, taking into account two main criteria:

  • Objective results of their success in business: “Share of Market”
  • Emotional reaction of consumers to the brand: “Share of Soul”.

Winners are chosen among hundreds of potential candidates, the strongest of which will be included into the Top10 of Best Brands winners of each category.

Best Product Brand

Product categories, covering various daily and durable goods.

Best Growing Brand

Product categories covering different daily and durable goods Brands are rated by general index of current brand affinity and market share gain of each brand for the latest year.

Best Russian Product Brand

Product categories, covering various daily and durable goods, but only brands established in Russia are included into the final raking.

Best Russian Corporate Brand

Only corporate brands established in Russia are included into the final raking.

Best Foreign Brand in Russia

Only foreign brands are included into the final raking.

BEST PRODUCT MILLENNIALS BRAND

A new product category, that reflects the choice of millennials. The audience that sets the tone and the way for innovations in marketing, media and product development.