Best Brands — these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences.
Honouring and promoting successful brand management whilst also offering new, future-oriented communication solutions a strong forum: that is the aim of Best Brands Gala, which has long since established itself as an annual highlight in the marketing industry in Europe.
The event is hosted by the Serviceplan
Group and GfK
as a global partner of the event.
The stand-out feature of the event is that the winners are chosen not by a panel of judges but solely by consumers — for the award-winning candidates are determined in a complex, representative study conducted by GfK consumer research institute based on two key yardsticks: their actual economic success in the market place and the perceived popularity of their brand among consumers.
No other brand ranking currently factors in both these aspects of brand strength.
Meanwhile, the marketing prize is also awarded annually in Germany, China, Italy, Belgium and France. The first event in Russia took place in April 2019.
Best Brands Gala in Moscow is hosted by Serviceplan Group Russia
— experiential marketing agency, Serviceplan Russia
— creative agency, PlanNet Russia
— digital agency and Mediaplus group